I’m picking on MySpace because it is the biggest social network and was involved in both of my cases. Everything I say here is equally applicable to Facebook, Flickr, Twitter, LinkedIn, and anything that you publish online or that is published about you online. You don’t have to be a blogger or into social networking to get mentioned online. I’m using the word “case” in the broad non-legal sense of the word as in stating your case to an employer, a friend, or the public at large.
Even innocent things may harm you. At least one prospective school teacher was allegedly denied her teaching degree due to her online activities. You may be a kind, considerate, thoughtful person, who excels in school, but if all you post are party pictures, then you may be giving the public the false impression that you’re a hard drinking, hard partying, ne’er do well. You need to post pictures and comments about your charity work, study habits, and service as the designated driver. In other words, you need to make sure your public image is an accurate view of the well rounded complex person that you are. All it allegedly took in that one case was a single “drunken pirate” picture. So maybe the best policy is no “drunken” pictures at all. If you’re not complex and well rounded, but want to be employed — fake it!
If you’re in business or politics, you have to be careful not to offend. If you live in “red America” you don’t want to advertise your undying appreciation of all things Obama or Clinton. Likewise, if you live in New York City or San Francisco, you don’t want to advertise that you are president of the George Bush Fan Club. If you’re a small town mayor, you may not want to post pictures of yourself in lingerie posed on the town’s fire truck (no matter how good you look in lingerie.) I have a personal blog and I think twice about anything I put there just like I think twice about every tweet.
Before you post anything online, you might want to ask yourself some questions like:
- Will I still be happy with this in five, ten, or fifteen years?
People mature and change over time. I read an advice column in WIRED magazine recently where an employer expressed doubt over hiring someone several years out of school because of their partying image on Facebook. The wise answer was to cut the kid some slack. If you’d had Facebook in college, could you have passed that test?
- Would I want my mother, father, child, student, Sunday school class, significant other, spouse, co-worker, or employer to see or read this? (This goes for both current and future members of these categories.)
You may not be married yet, you may not have children yet, but you may someday. When you do, would you want them to find what you’ve posted? Will some future boss quietly not hire you because of something he finds out about you online? Remember employers, insurance adjusters, opposing counsel, police, school administrators and others can and will look you up online.
- Am I giving a false impression of myself?
Could I give a more balanced impression of myself if I post pictures of me helping out at the soup kitchen or tutoring kids next to the pictures of my last drunken party?
I had a friend who was involved in local politics long before the Internet. Any time he posed for a picture he made sure his hands were empty and his tie was tightened or off. He believed any time you see a picture of someone holding a drink at a party that you assume that they’re drunk or getting drunk even if they’re drinking club soda or water. His tie was always tight for the same reason. A loose tie makes you look like a lush. I still remember his advice when I pose for a picture. It was good advice then, and it is better advice now. By the way, if you’re undressed, or half dressed and anyone takes out a camera — run! And don’t ever email anyone a digital photo you wouldn’t want the entire world to see. Enough of these kinds of photos have found their way to the web without the subject’s permission that one Congressman thinks there ought to be a law.
If you manage your online image from the beginning, you won’t have to hire someone to clean it up for you later. Google your own name periodically, especially if you are interviewing for a job, are involved in a lawsuit, or have applied for anything that might involve investigating your background. If you find any dirt, don’t despair! You can clean it up. For a few dollars a year, you can register your own name as a domain and set up a webpage about yourself. If you post regularly, this will help keep a positive image of you at the top of the search engines. Just because you’re paranoid doesn’t mean you’re not being Googled! Seriously, get your online house in order, keep it in order, and social media can be your friend presenting a positive online image for you to prospective clients, employers, mates, and others. Now get out there and Google. Good luck!